Rihanna's blonde ambition: Superstar singer unveils yet another new hairstyle, but could she be wearing a wig?
Her hair changes more often than British weather, so it was unsurprising to see Rihanna debut another new style today.
The singer, 23, was snapped filming scenes for her new music video sporting a straightened blonde mop, partially covered with a baseball cap.
But her rapid transformation has led some observers to ask whether she's wearing a wig.
In the limelight: Rihanna struts her stuff during a video shoot in east London - the singer had newly-blonde straight locks
New do or a wig? The rapid transformation of the singer's hair has led some to ask if it's false
Just a day before she was seen with a darker blonde hairstyle with dark brown roots.
And, earlier this week, Rihanna donned a curly wig to give an energetic performance of We Found Love after winning International Female Solo Artist at the Brits.
So perhaps the new do is just another wig she's put on her head.
Star of the show: Rihanna poses for the cameras in her new video
New do: The singer's hair changes as often as British weather
It's believed the shoot is for the video to her new single Talk That Talk, which is also the title of her latest album.
Earlier in the day Rihanna left her London hotel in a waiting car - wearing the same white mesh top, black baseball cap and black jeans she was wearing during the video shoot.
The singer happily signed autographs for fans who'd been waiting outside the hotel, before heading off to the shoot accompanied by a friend.
A fine mesh: Rihanna looked great as always - making her way from her London hotel to the video shoot
Off we go... The 23-year-old heads away to her shoot in east London
Meanwhile it has been reported that the singer's friends are concerned about her reconnection with ex Chris Brown.
Sources close to the ex-couple told website TMZ: 'Rihanna and Chris are dangerously close to getting back together.'
They also claimed Rihanna is still head over heels for Chris - in spite of that night three years ago when she was brutally beaten by the singer.
Good curl gone bad: Rihanna performs at the Brit awards earlier this week with a curly mop
Wiggin' out: The singer wore a curly wig for her Brits performance
And it's also claimed that Chris - who is in a relationship with Karrueche Tran - also has extremely strong feelings for Rihanna.
Both Rihanna and Chris' friends are said to be 'terrified' they'll get back together - and are doing everything they can to prevent a possible reunion.
Friends on both sides are said to believe it is a terrible idea both personally AND professionally.
But with both Chris and Rihanna's duets released this week friends fear they're fighting an uphill battle.
One source said: 'You can't hold back love.'